Digital Service

Digital Study Types

Focus Group

In-depth Interview

Product Test

Concept Test

Ad Pre/Post Test

Purchase/User Diary

Position Test

Customer Satisfaction Test

U&A Study

Segmentation Study

Media Behavior Study

Study Types

Digital Study Project Flow

Project and Platform Set Up

Qualitative studies: invite qualified respondents, observers into platform, discussion guide set up.

Quantitative studies: questionnaire set up and test.

Project Execution

Qualitative studies: monitor responses and progress and feedbacks of observers.

Quantitative studies: upload questionnaire and monitor the completion of the questionnaire.

Advanced Digital Solution:
Cross-Screen & Multiple Media

Dual or Multiple Interaction:
High Involvement Among All Parties