Core Service

Data Analysis, Application and Consulting
Marketing Research and Retailer Service
Business and Brand Management

Data Analysis, Application and Consulting

Judgment and Classification

Data Source? Type? Quality and Quantity?

Goal Setting

What is the purpose achieved?

Analysis and Interpretation

Data Output and Usage

Implementation and Monitoring

Data Execution, Effectiveness Evaluation and Feedback Mechanism

Marketing Research and Retailer Service

Discussion on Current Status and Opportunities

Market/Product Development Stage; Competitors and their Strategies; Blue Ocean Strategy to enter the market

New Product Development and Market Potential

Potential Unmet Needs of Consumers; Brand Equity; Product Advantages and Disadvantages

Shopping and Consumer Experience

The Impact of Actual Experience on Sales and Brand

Media Investment Effectiveness

Whether the Marketing Communication achieves brand building and sales goals
Data Collection

Online Study and Offline Study

U&A studies

Understand the current status of the mind share and market share of products and services and how to expand.

U&A studies

User Diaries

Through the collection of consumer use of a certain product/service record information, analysis of its use behavior, and then understand its use mode and motivation behind it. As a reference for future product/service development and improvement.

User Diaries

Concept Tests

The research before conveying the idea or core value of the product/service to the target group through pictures and texts.

Concept Tests

Brand Positioning

It is the study of how to make the target consumers know the brand and make an impact.

Brand Positioning

Mystery Shopper

A survey conducted based on the opinions and actions of consumers rather than business owners or experts.

It is often used in channels or shops to understand whether front-line service personnel provide services that can satisfy consumers.

Mystery Shopper

Brand Tracking (Pre/Post)

It is an investigation to understand whether the brand image and value are clearly communicated, and then become brand equity.

Brand Tracking (Pre/Post)

Group Discussions

Through the interaction and experience sharing between a group of consumers, deepen their inner thoughts.

This method is widely used in product concept, product use experience, buying behavior, advertising, packaging and brand research.

Group Discussions

Usability Tests

From the user's point of view, understand the user's behavior, experience, visual presentation, etc. Find out the pain points in use and improve them.

It is often used in the design and research of 3C products, websites, or APPs.

Usability Tests

NPD

Understand the market response of new products and the direction of improvement.

NPD

Pricing Studies

Understand the best pricing for products/services.

Pricing Studies

In-depth Interviews

Adopt a 1:1 or 1:2 small-scale approach.

In-depth Interviews

Purchase Journey

Record the experience of shoppers buying products or using certain services in channels or stores. As a reference basis for experience marketing, merchandising, merchandise display, etc.

Purchase Journey

Ad Pre/Post Testing

Understand whether advertising creativity and information can resonate with consumers, have an impact on them, and whether the communication of information is clear, and thus generate purchase behavior.

Ad Pre/Post Testing

Package and Shelf Tests

Does the packaging design clearly convey the charm of the product and attract consumers to buy? Can it attract the eye on the shelf? Arouse the desire to buy?

Which position(s) where the product is displayed on the shelf is the most accessible to most buyers?

Package and Shelf Tests

Customer Satisfaction

Understand the customer's feelings after consumption, as a product/service improvement direction, increase customer loyalty.

Customer Satisfaction

Media Behavior

It is a study to understand how the media should make the best contact with the audience and achieve the purpose of communication.

Media Behavior
Survey Type

Online Study

  • Live Streaming Focus Group Discussion
  • Live Streaming 1:1 In-depth Interview
  • Online Diary
  • Online Community 
  • Online Panel
  • Using online panel as sampling pool (profile of respondents are validated)
  • Self-implement Questionnaire 
Survey Type

Offline Study

  • Focus Group Discussion
  • 1:1 In-depth Interview
  • Observation
  • Diary
  • Face-to-face
  • Central Location Test
  • Street Intercept
  • Telephone

Business and Brand Management

Diagnosis

Is the brand healthy? Need adjustments?

Establish

How to get closer to the target consumers?

Implement

How to implement it on each touch point (store design and corporate color, logo, network or advertisement exposure, etc.)?

Monitor

Regularly test brands, respond instantly and solve problems
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